Social media is far more than friends reconnecting online and sharing cute cat videos. Social media is increasingly essential for businesses to engage in and engage with their customers upon. Yet it is all too often a source of negative PR for companies. Here are 3 common social media mistakes businesses make.
“You’re a Young Intern. You Know What to Do on Social Media.”
Giving a young intern the keys to the company’s social media because they are familiar with social media is a mistake. Many companies have found themselves at the center of a social media storm because the intern got into a Twitter war with an idiot via the company account and made the customers angry. Others have found their marketing efforts negated by an intern who posted personal commentary and political opinions online, alienating suppliers and/or customers. You can give an intern the authority to shoot a behind
3 Common Social Media Mistakes Businesses Make
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