Business-to-business (B2B) are companies whose primary customers are other businesses. These audiences are tech savvy and short on time, whereas business-to-consumer (B2C) are companies whose customers are individual consumers. Whilst there is certainly some overlap between the two strategies — and with similar marketing strategies — there is a difference in the information used to capture the attention of the two distinct audiences. B2B Marketing Return on investment is paramount for B2B, as this audience is more driven by logic and financial incentive. They will want to learn how this product or service will boost company profit, save money and stay competitive. A specialist B2B inbound marketing agency will look to leverage on this in their persuasion to other businesses. Education is key for this group, as knowledge of the products they are browsing is necessary to make go How B2B Digital Marketing Differs from B2C