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Creating the Best Impression

It sometimes seems like our success in life can depend almost entirely on what other people think of us. However well-qualified you might be for a job, if the interviewer doesn’t warm to you, it’s unlikely you’ll be given the position. If you wear your favorite old sweater on a blind date and the person you’re meeting is in a suit, you’ll have to be exceptionally charming to overcome that poor first impression. Nervous during a pitch? Forget being awarded the contract. Why does your image matter so much, and how can you avoid letting it rule your life?

Why image matters

It’s one of those old evolutionary processes that modern humans are still saddled with, like  the desire to overeat when food is plentiful. Our primitive survival technique is to eat when we can, as much as we can, because you never know where the next meal might be coming from. Despite knowing that food is not an
Creating the Best Impression

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