Building a pre-launch marketing strategy is one of the most important aspects of developing an app. No company or individual developer should wait until their app is already released to begin marketing it.
The marketplace for apps is more crowded than ever before, and if you’re waiting to market it, you’re putting yourself at an immediate disadvantage.
The following are some of the important things to keep in mind during pre-launch marketing, in terms of what to do and what not to do.
Invest in Market Research
Market research is so important to invest in, both time-wise and financially. It’s important for developing an app and also ultimately for marketing it as well.
You need to know who your audience is and what they want in an app. When you have market research during the development process, you can take that and translate it to your pre-launch marketing.
You can u
What To Do (And Avoid) During App Pre-Launch Marketing
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