When operating a store
or several stores, signage and the physical placement of the products you sell
can have a massive impact on your sales revenue. Some consumers may be aware of
product positioning to prompt impulse purchases, putting profit making items on
the route to a cash register to get an added sale from them. But there are many
other ways to maximize a store’s floor space to get the most dollars per square
foot, and there is help available to get the same returns across multiple
stores. Here is a quick guide to getting the most from your in-store product
displays.
Give Them a Sign
Many stores make the
mistake of only using in-store
signage to draw
attention to special offers or promotions, but good use of a sign is to give a
customer inspiration that requires your products to fulfill. A simple example
of this would be in a supermarket, where pictures of a cooked m
Make Your Products Work for You Using Smart Product Displays
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