Business-to-business (B2B) are companies whose primary customers
are other businesses. These audiences are tech savvy and short on time, whereas
business-to-consumer (B2C) are companies whose customers are individual
consumers. Whilst there is certainly some overlap between the two strategies —
and with similar marketing strategies — there is a difference in the
information used to capture the attention of the two distinct audiences.
B2B Marketing
Return on investment is paramount for B2B, as this
audience is more driven by logic and financial incentive. They will want to
learn how this product or service will boost company profit, save money and
stay competitive. A specialist B2B inbound marketing agency will look to
leverage on this in their persuasion to other businesses.
Education is key for this group, as knowledge of the products
they are browsing is necessary to make go
How B2B Digital Marketing Differs from B2C
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