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Is Elon Musk The New Henry Ford? Tesla Charting New Territories

But can you make an EV at half the price of that one?
Maurizio Pesce/flickr, CC BY-SA



W. Rocky Newman, Miami University

The share price of Tesla Motors shot up this week after a financial analyst said that the electric vehicle maker is “uniquely positioned to dominate” the auto industry.

Is Tesla, with its tightly integrated supply chain, following the strategy of another one-time dominant automaker – the Ford Motor Company – of over 100 years ago? Can it revolutionize the world by making an affordable electric car for the masses, much the way Henry Ford did with the Model T in 1908?

Henry Ford took control of his supply chain and made his own parts rather than buy from suppliers, which gave the company the scale needed to improve performance and lower costs. Now Musk is building a new “giga” battery factory, giving Tesla more
Is Elon Musk The New Henry Ford? Tesla Charting New Territories

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