Marketing is tough enough on its own, but what about when you’re selling something complex and hard to understand? In the digital age, consumers aren’t necessarily willing to take the time to understand how your product works.
If it’s not immediately obvious, they may quickly lose interest. You have a split second to affect your audience, and if you’re selling something complicated, you have to use that second wisely.
The following are some general tips that can help startups marketing something that may not be inherently obvious to an audience.
Explainer Videos
One of the best marketing formats you can use if you’re a startup is an explainer video or a whiteboard animation.
An explainer video or animation allows you to take a complex message and put it into simple, fun, relatable terms.
There are just a few things to keep in mind. First, you should probably have an ou
What You Need To Know About Marketing a Complex Product
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